Statistically speaking, you are most likely an innovator. Innovators actively seek out new ideas, technologies, and mental models, whether by reading books, engaging with diverse communities, or attending conferences. However, having an idea is only the first step—turning that idea into real change is where the real challenge begins.

While new ideas can transform teams, products, and entire organizations, their success depends on widespread adoption—a process that is often difficult and unpredictable. As an agent of change, you may have the vision to introduce powerful new ideas, but without the right approach, you may struggle to drive meaningful adoption.

This session explores the science and psychology behind innovation diffusion, drawing from over a century of research on how novel ideas evolve from initial curiosity to mainstream acceptance. We will discuss why some innovations succeed while others fade into obscurity—and, more importantly, how you can tip the scales in your favor.

By understanding what makes an idea stick, how to overcome resistance to change, and how to align innovation with organizational goals, you will be equipped with the tools to become a more influential change-maker.

Target Audience

• Leaders & Change Agents – Professionals responsible for introducing and scaling new initiatives within organizations.
• Product Managers & Innovators – Individuals looking to drive the adoption of new ideas, products, or technologies.
• Software Engineers & Architects – Those passionate about bringing technical advancements into their teams.
• Entrepreneurs & Startups – Anyone working to bring an idea to market and drive its adoption.

Join this session to master the art and science of innovation, ensuring that your ideas don’t just inspire—but actually change the world.