In this talk we will delve into Target’s architectural framework to foster business growth and innovation while being underpinned by an agile, robust, reliable, secure and scalable technology platform. By platforming technology into distinct retail and data & analytics platforms, Target has created ecosystems of applications which enable specific business functions while fostering interoperability and real-time data flow. This architecture also enables a robust and reliable enterprise data platform that is critical to empowering decision-making processes through sophisticated AI/ML algorithms. The talk also raises challenges that such a living architecture has to confront and the potential mechanisms to navigate them.