Real-time Bidding at Scale: A Deep Dive into Sub-40ms Strategies

Originally aired:

About the Session

Real-time bidding platforms require a delicate balance of speed and scale to succeed in today's digital advertising landscape. Achieving an impressive sub-40ms response time isn't just about raw power; it's about thoughtful architecture, efficient data structures, and tailored algorithms. In this session, you'll discover:

  • Key challenges in building a robust real-time bidding platform and creative solutions to tackle them
  • The role of optimized data structures and algorithms in achieving rapid response times
  • Harnessing cutting-edge infrastructure for consistent performance amidst such requirements

Attend this session to gain an understanding of the complexities involved in crafting and sustaining a high-performance system. This session will equip you with practical insights and techniques applicable not only in programmatic advertising but in any domain requiring swift, scalable solutions.

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