Choosing the Right Analogies and Paradigms for Versatile Architectures

Originally aired:

About the Session

Just like how beacons in maritime and exploration helped people find their way (and more importantly their way back) till the early 1920s and inspired technology and applications around bluetooth beacons, we can find several such analogies that help design and architect a system to deliver desired results.

Our challenge was that NewsCorp wanted to architect a single system which would enable the company and its associated business units to build, maintain and operate apps for its numerous brands - ranging from news brands to broadcast to real estate.

The user service, business value, and the nature of the payload is very different for these different types of apps -- predominantly text, images and multimedia for news brands, predominantly video and audio for broadcast brands, and listing catalogs for real estate brands. The sheer variety of use cases to be served by the single platform was a huge design challenge.

Our approach to solving this challenge was to go back to a media technology that would give us the ideal paradigm - movies. Therefore, our platform Reel. This talk illustrates how using this paradigm as our model helped us build a versatile and flexible system which could deliver any kind of app with various configurations in quick time.

See Highlights

Hear What Attendees Say


“Once again Wurreka has knocked it out of the park with interesting speakers, engaging content and challenging ideas. No jetlag fog at all, which counts for how interesting the whole thing was."

Cybersecurity Lead, PwC


“Very much looking forward to next year. I will be keeping my eye out for the date so I can make sure I lock it in my calendar."

Software Engineering Specialist, Intuit


“Best conference I have ever been to with lots of insights and information on next generation technologies and those that are the need of the hour."

Software Architect, GroupOn

Hear What Speakers & Sponsors Say

Scott Davis

“Happy to meet everyone who came from near and far. Glad to know you've discovered some great lessons here, and glad you joined us for all the discoveries great and small."

Web Architect & Principal Engineer, Scott Davis

Dr. Venkat Subramaniam

“Wonderful set of conferences, well organized, fantastic speakers, and an amazingly interactive set of audience. Thanks for having me at the events!"

Founder of Agile Developer Inc., Dr. Venkat Subramaniam

Oracle Corp.

“What a buzz! The events have been instrumental in bringing the whole software community together. There has been something for everyone from developers to architects to business to vendors. Thanks everyone!"

Voltaire Yap, Global Events Manager, Oracle Corp.