A Fresh Approach to Data Platforms

Originally aired:

About the Session

Freshworks offers multiple SaaS products to businesses of all sizes across customer experience and employee experience domains. Needless to say, for every growing business using its products, a 360-degree understanding of its customers is non-negotiable. It is imperative for them in order to delight their customers with personalization and context. FreshWorks achieved that and more by building a scalable data and entities platform that makes way for seamless customization, extension, and unification of data per the users’ workflows. Join Bindu in this session as she share facts and anecdotes on:

  1. How they built this API-first, no-separate-configuration-required data platform for multiple products with different schemas and parameters
  2. How it natively helps to create a holistic view of almost any entity - customer, company, order, and more
  3. A peek into a quick low-code way of creating your own personalized schema to accommodate your niche data

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