Personalization, targeting, measurement and omnichannel marketing are imperatives to effective marketing. To stay ahead, we not only need to be talking to the right person at the right time on the right platform, but we need to be anticipating needs of consumers. To maintain consumer loyalty, brands must match increasing service and experience expectations. With data fluency now a minimum expectation and technology functionality evolving faster, brands are now empowered to deliver unified multi-channel experiences.

Attend this talk to see how you can unlock the potential of audience analytics to traverse the journey from mass-market to personalized campaigns through a data ecosystem that is needed for scaling data maturity and driving towards precision marketing with a humanized touch.