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Succeeding in the PC Game and Online Games Industry Addressed at IGDS 2010

India Game Developer Summit 2010 – First, Independent Event on Game Programming, Business and Careers

Bangalore, February 15, 2010: Games have transcended their fundamental role of entertainment and graduated into influential branding tools. The game industry too is advancing at a rapid pace, both in terms of technical innovation and sales. A snapshot of the scene today will reveal the evolution of the industry, where game development teams comprise of over a hundred full-timers working as programmers, artists and level designers. Equally large teams exist for quality assurance, support, and marketing. With production budgets of over $5-10 million, the rising cost of developing games is putting publishers under immense pressure to ensure multi-platform releases for maximum Return on Investment. At India's first and independent annual summit for the game development ecosystem - India Game Developer Summit (http://www.gamedevelopersummit.com/), NVIDIA's Director of Content Management talks about how to expand the market reach for games and to continually advance the state-of-the-art in visual computing.


Building online games require multiple complex processes, planning and coordinated teams -- art, programming and game development -- to deliver. Across the production pipeline, many prototypes must be created so that the client has decision points throughout that ensure the end product crystallizes their creative vision. In a separate session, Robin Alter discusses the detailed development process and client management practices to ensure success.


Keita Iida has been part of NVIDIA's Content & Technology organization since 2001, working with software developers and publishers to ensure that games and applications are well-aligned with NVIDIA graphics and platform technologies. He is also a video game historian, contributing to several books on this subject as well as being cited by CNN, USA Today and others as an expert voice in the field. In 1999, Keita was honored by Twin Galaxies Intergalactic Scoreboard for his contributions in raising awareness of the cultural significance and historical importance of electronic entertainment. Robin Alter is a co-founder and the CTO at Kreeda Games India, a leading online game publisher and developer. With over 20 years in new media business and technology implementation, he currently leads Kreeda’s online operations and the professional services division. He has advised over a hundred new companies in media and entertainment who needed books, music and video content to drive sales, including Amazon, Universal Music and MTV. He was also member of the design group that defined the W3C standards for metadata, intellectual property and commerce in the media industry.


Featuring top-notch keynotes from luminaries, visionaries and gaming gurus IGDS has announced the line-up of speakers and stellar sessions covering everything from GPU Computing for games, open source for your game development, bootstrapping for mobile game development, high fidelity dynamics in games, leveraging flash for your games, lessons from the trenches on becoming an Indie game developer to much more.


Attend IGDS to get inspired, learn from the gurus who have gamed their way to success, and join a club that seeks competence to grab a share in the $43 billion global gaming development pie. View complete details of experts and topics covered at IGDS here: http://www.gamedevelopersummit.com/speakers.html.


About India Game Developer Summit


The highly individualistic nature of the Indian Software Developer, coupled with their tolerance for divergent personalities make them a natural fit into the Game Development culture. With the mission to build a robust community, advance the careers and enhance the lives of game developers, IGDS 2010 (Lite Ed) is being organized with the mission to pump the blood of Indian Game Developers and re-invigorate the ecosystem at large. The summit will cover industry leading methodologies in game development, design, production, programming, visual arts and writing.


India GDS (IGDS) is the quintessential Indian game industry event focused on inspiring, connecting and educating the Indian game developer ecosystem. Featuring top-notch keynotes from luminaries, visionaries and gaming gurus on various subjects from mobile and indie games to MMOs and AAA games, IGDS will also provide a hub for business and networking opportunities in the Indian industry.


With support from the International Game Developer Association (IGDA), the gaming industry at large and academia, the summit's intent is to build a robust community, advance the careers and enhance the lives of game developers. IGDS will see participation from Adobe, NVIDIA, Microsoft, Ubisoft, Crytek, CRI Middleware, Sony, among several others. For complete details visit: http://www.gamedevelopersummit.com.


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